Tower to Tree, The Blog

Putting you back in touch with your own magick so you can heal & transform yourself

 

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Meredith Meredith

3 Ways to Spot a Greenwasher (and why you should even care)

It just happened again.

This drives me crazy.

I called a beverage company. A new-to-me brand that boasts itself as 100% organic, non-GMO, free of artificial blah blah blah, all the buzz words of today's new movement to grab the wallets of those of us who care what we put into our bodies.

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Building Community All By Yourself

Well, allow me to expand a bit. One of the things I hear very often from the people I work with is that there's a strong sense of isolation when trying to follow a life that doesn’t go along with mainstream cultural values. Specifically, things like eating real food, owning fewer things, opting out of the school system, using cars less, avoiding personal care products with toxic ingredients, and just living one’s life according to instinct, can all prompt a very slow, “Ohhhhhh” from others when talking about how you live.

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What the Heck is Tocopherol?

There's a new (well, maybe not new, more like -- newly *noticed*) preservative in town. It likes to masquerade as a healthy vitamin added to products to benefit the user. Is that the full story?

I'm talking about tocopherol. Also known as synthetic vitamin E. Found in soaps, shampoos, toothpastes, lotions, lipstick, blush, eye shadows, eyeliners, foundations, and pretty much any other personal care and makeup item out there.

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What the Heck is Citric Acid?

Citric Acid. It's in so many things these days it is hard to avoid. Salsas, tortillas, canned tomatoes, hummus, sodas, ice cream, candy, jarred mushrooms, pre-packaged potatoes, shampoo, hand soap, facial cleanser, dish detergent, metal cleaners, and the list goes on and on. What's the big deal, you ask?

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What the Heck is Natural Flavor?

Natural Flavors. They are EVERYWHERE on labels. In food. In drinks. In lip balm. They are the new high-fructose corn syrup, which used to be everywhere but thanks to education, has begun to be phased out of some products because consumers got wise to the fact that it was in everything and then started to complain about it.

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